7/3/2023 0 Comments Nonprofit design 360These 3 metrics each have a direct impact on revenue. Start testing areas of your fundraising that influence these 3 key metrics: web traffic, donations, and average gift. The simplest answer is to ask yourself the question, “Where can I get the most return for my effort?”īut I bet if you asked that question even to your closest colleagues, you would get wildly different responses. Honestly, I could make an argument for why either of these should win based all the fundraising “best practices” that are circulating out there.ĭid you get that one right? Even if you did, were you 100% confident? Confident enough to risk a 360% change in donations? Where should you start a/b testing? Which email below brought in more donations? If you can’t read the text, just click on the image to pull it up full screen. Let’s look at one more test that’s a little more nuanced. And even if you’re one of the few fundraisers that would have picked an all text page over a page with a video, would you have been willing to risk a 560% change in donations without testing it first? The all text page saw a 560% increase in donations! But this is an area we get questioned on more often than almost anything else. If you’ve read more of our blogs than just this one, you probably know the answer already. Which of these donation pages is going to bring in the most donations? The all text page or the page with a video? Relying on your own intuition is no better than flipping a coin to determine which version is better.īut why should you take my word it? Let’s look at an example or two… The answer here is actually really simple. But before we get there, let’s look at why you need to be testing. In the 8 steps below, you’ll learn exactly how to find where to test, what to test, and how to test. So how exactly do you start setting up and running a/b tests at your nonprofit that lead to major lifts? I’m going to show you how in the A/B testing guide for nonprofits. A/B testing is something that not a lot of nonprofits are doing well – but those that are running a/b tests are seeing major lifts in donations and revenue.
0 Comments
Leave a Reply. |